Via Online News Squared:
Notably, 83 percent of survey respondents who were identified by clickstream data as RSS users were unaware that they were using RSS technology. This can be explained by sites such as MyYahoo!, where users can customize content without knowing anything about the RSS feeds that make that customizing possible.
We're now regularly getting several hundred visits per day just through our RSS feed. If you read more than a handful of blogs and news sites, it really is much more convenient to read them via RSS. I used to use Mozilla Thunderbird (a stand-alone email application), but recently switched to web-based Bloglines, which allows you read feeds within your regular web browser.
If you want to learn more, here's a nice introduction, or post your questions in the comments, and I'll be happy to help.
