This spring, incumbent Champaign Council member Vic McIntosh earned two lopsided victories over challenger Matt Varble District Three Council seat. After petition technicalities knocked all candidates off the ballot, McIntosh was victorious in the write-in Primary 277 to 81, but both candidates advanced to the April 5 General Election. McIntosh again drubbed Varble, 559 to 263, better than two-to-one.
However, the campaign spending for the race reveal that Varble outspent McIntosh by at least a two-to-one margin, once again illustrating that spending more money doesn't always result in victory.
For the 2005 campaigns, McIntosh did not create a campaign committee nor did he file disclosures, meaning that he raised and spent less than $3,000. His campaign committee, Vic McIntosh for Champaign City Council, has been closed since 1999. His opponent has half-raised allegations of campaign finance violations, alleging that volunteer time and re-using old campaign signs must be disclosed, among other things, and maintains that he finds it difficult to believe that Mr. McIntosh did not spend at least $3,000.
First, I've almost never seen volunteers' time listed as an in-kind contribution to any campaign. The one exception is when there are some expert services involved (for example a well-regarded statewide campaign consultant manages a friends campaign for County Board for free), and even then, I've only seen such an in-kind donation disclosed once or twice in the years I've been examining campaign finance documents.
Second, I've never heard anyone suggest that a campaign that recycles old yard signs needs to somehow disclose an in-kind contribution from the old campaign to the new one. State Rep. Jakobsson reused some of her 2002 campaign signs in 2004, and they weren't disclosed as a contribution. In addition, a committee disclosing an in-kind donation from itself seems beyond ridiculous.
Varble's disclosure is also interesting. His committee, Citizens to Elect Matt Varble, is also now closed. His final report was filed in early June, and reveals that he spent almost $7,900, almost all of it as itemized in-kind contributions. He filed on paper rather than electronically (which is allowed for committees raising or spending less than $10,000), so we cannot now determine exactly how he spent his funds, but we're working to locate a copy of his paper filing. I'm sure that almost all of his in-kind contributions were personal expenditures that Varble made on behalf of his campaign, as such practices are very common for local candidates running for office for the first time.
Regardless, the spending ratio is interesting, in that Varble spent almost $8,000 and McIntosh spent less than $3,000, and McIntosh outpolled Varble better than two-to-one in both elections. We discussed briefly yesterday a "passion gap" between the Urbana Mayoral campaigns of Laurel Prussing and Tod Satterthwaite, in which Satterthwaite was paying for some services that Prussings volunteers were performing for free. I think this race also illustrates that concept, as McIntosh, along with his allies in the Champaign Republican Party, had a much broader volunteer base and better organization. McIntosh's volunteers were spreading his message for free, while Varble was purchasing radio ads. In campaigns, money is a necessary component for success, but it's not sufficient by itself. And this is why McIntosh was able to win so easily in both races, despite being heavily outspent.